While influencers with large followings (over 100,000 followers) can increase your reach the most, they’re also the most expensive, costing between $1,000 and $10,000 per most. Plus, the interests of their followers are often too broad. Another idea is to host a Live tutorial or class, which is perfect for small businesses selling consumer products and services like workout classes. In a sense, the Reels tab is Instagram’s version of TikTok.
From Stories to Reels, feed posts to carousels, the platform offers diverse ways to showcase your product or brand. For small businesses, this means having a rich content mix with a strategic emphasis on video, given its current algorithmic favor. You can also start out by making SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals. With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Its vast reach and opportunities continue to attract businesses looking to reach a bigger audience on the platform.
Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It
The brand is known for its amusing product promotions that leave people thinking. Your first few photos and stories will set the theme of your account. Post photos and stories that are share-worthy and fit your brand. Now that you’re all set up, you can start creating content.
Develop a Content Strategy Based on Your Goals
Brand awareness is relevant to all types of businesses, including B2C and B2B alike. Home contractors, real estate agents, and other similar industries will likely use Instagram for brand awareness. Your followers might not be ready to buy, and organic social media like Instagram is a great way to keep your brand top-of-mind until they are. We always hear that Instagram is the most visual platform, but in our opinion, all social media platforms are visual.
Boost your posts to instantly turn any piece of content into an ad. Connect with customers through post formats like Reels, Stories and creator partnerships. For small businesses, your Instagram captions are an opportunity to add personality to the brand. If you want to give people a reason to follow you on Instagram, offer exclusive promotions for followers. To generate even more engagement for your giveaway, team up with another brand for a joint prize like Oat Haus and Califia Farms did below.
How does the Instagram algorithm work for businesses?
With the help of machine learning, the Instagram algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right social media marketing strategy).
- Even on LinkedIn, posts with an image see a 2x higher conversion rate than posts without.
- The foundation of your social media strategy starts with understanding your audience deeply.
- That will keep your audience engaged by giving them something to look forward to when they use Instagram.
- You can even create engaging polls to understand your audience better.
- Once you’re ready to get started, be sure to boost your strategy with Sendible’s Instagram scheduling tool.
- Instagram Live is the key to engaging your followers, enabling you to interact with your audience in real-time.
But let’s finish off with some additional ways to optimize your social media accounts for local marketing. It’s also important to be consistent in your frequency of activity and engagement. Avoid sporadic activity by scheduling your posts and scheduling time for real-time engagement. As long as your followers have some idea of what to expect, you’ll have a smaller risk of disappointing them. Respond to their comments, follow them, like, and share their posts. Post videos answering comments or go live and converse in real time.
